the “Generation Green” strategy is based on two pillars:
1. The first is to consider the human element as a priority in any development related to the agricultural sector, while the second relates to continuing the dynamism of agricultural development and focusing on its modernization. As well as creating a new generation of "young entrepreneurs" in the agricultural sector.
2. In addition to the establishment of modern means aimed at the creation of wealth, the diversification of employment opportunities and the enhancement of rural Morocco.